UAE-based sports fans now have a locally regulated option for football betting with the official launch of Play971’s online wagering platform. Operated by Coin Technology Projects LLC and part of the Momentum Group, Play971 is the country’s first licensed provider of online sports betting and iGaming, expanding regulated market access for residents across the Emirates.
Launched through the Play971.ae website, the platform allows individuals aged 21 and older to place bets on both international and regional sporting events. The offering marks an important step for the UAE’s evolving iGaming sector, which has seen increased activity following regulatory advancements over the past year.
Expanding Betting Options for UAE Residents
Play971’s launch introduces a broad range of betting markets, including international fixtures as well as regionally popular sports such as local football and horse racing. The platform is accessible throughout the UAE, although the operator notes that geo-blocking may be implemented in specific regions if required in the future.
According to Play971’s commercial director for iGaming, Philippa Bowland, the company’s “fan first” approach has guided the design and features of the new platform. Bowland emphasized that Play971 aims to create a sustainable betting environment while enhancing the sports viewing experience for fans.
Regulatory Oversight and Casino Offerings
All wagering and casino-style games on Play971 are conducted under the supervision of the General Commercial Gaming Regulatory Authority (GCGRA). Live-dealer tables are streamed from a licensed studio in Abu Dhabi, further contributing to the platform’s compliance with local regulations.
Play971 joins a growing list of licensed vendors in the UAE’s regulated gaming market. In October, the Yolo Group received vendor licenses from the GCGRA, allowing it to supply crypto-betting and iGaming content to licensed operators in the region. Further details about regulatory developments can be found on the General Commercial Gaming Regulatory Authority website.
Future Developments in UAE iGaming
Looking ahead, Play971 plans to expand its features with exclusive match and player betting markets, tournament-themed games, and special promotions tailored to sports fans. The broader UAE gaming landscape is also evolving, with land-based projects such as Wynn’s Al Marjan Island resort targeting a 2027 opening.
With growing regulatory clarity and new entrants like Play971, the UAE’s iGaming market is poised for continued innovation and expansion in both online sports betting and casino entertainment.

