Allwyn has announced a significant step in its strategic growth, securing a perpetual licence for Kambi’s sportsbook source code in a deal worth €50 million. This move enables the multinational gaming group to bring its sportsbook technology in-house, streamlining operations across its various markets and enhancing its ability to innovate within the sports betting sector.
Alongside the technology acquisition, Allwyn will also acquire the remaining 30% stake in Instant Win Gaming (IWG), consolidating its ownership of the digital instant-game supplier and further strengthening its position in the global iGaming landscape.
Details of the Kambi Sportsbook Technology Agreement
The agreement with Kambi will see Allwyn pay the €50 million fee over a three-year period. Kambi, which provides sportsbook technology in over 100 jurisdictions, will continue to support Allwyn during a transitional phase while a dedicated team is integrated to manage the new platform internally.
According to iGamingBusiness, the transition is expected to result in long-term operating-cost savings and increased revenue opportunities, although specific financial projections have not been disclosed. Allwyn will form central teams focused on trading, odds-setting, and betting risk management to further optimize its sportsbook operations.
Full Acquisition of Instant Win Gaming (IWG)
Allwyn is set to complete its acquisition of IWG by purchasing the remaining 30% stake for approximately $120 million. This transaction, based on a pre-agreed valuation, is anticipated to close in the first quarter of 2027, subject to standard closing and working capital adjustments.
IWG, known for developing online instant-win games for lotteries, reported strong growth in 2025, with adjusted EBITDA rising by 30%. The founders of IWG will maintain their executive roles, ensuring continuity in leadership and content development expertise.
Benefits of Bringing Technology In-House
By internalizing its sportsbook technology, Allwyn aims to create a unified platform capable of serving diverse markets with tailored products and features. This approach is expected to support cross-selling opportunities with its online casino offerings and enhance the group’s ability to respond quickly to market dynamics.
Kresimir Spajic, CEO of Allwyn Digital, highlighted that this move grants the company greater freedom to evolve and customize its sportsbook portfolio, laying the groundwork for accelerated future growth.
Industry Implications and Market Trends
The decision to bring key technology in-house reflects a broader industry trend among major operators seeking more control over their tech stacks. With rapid advancements in AI and digital infrastructure, the ability to quickly adapt and differentiate is increasingly critical in a competitive iGaming environment.
Allwyn’s leadership emphasized that integrating sportsbook capabilities aligns with its existing in-house lottery operations, further supporting its long-term vision to deliver a comprehensive and engaging user experience across all product verticals.
Future Outlook for Allwyn
As Allwyn completes these acquisitions, the company is poised to expand its influence in the sports betting and digital gaming space. Full ownership of IWG and proprietary sportsbook technology are expected to drive innovation, operational efficiency, and market adaptability in the years ahead.
For additional details, visit the official iGamingBusiness announcement.