EveryMatrix is redefining its role in the iGaming space by placing data at the core of its product development and client relationships. Co-CEO Jonas Groes outlined this evolving approach during a recent media event in Copenhagen, highlighting the company’s transition from a traditional supplier to a strategic partner offering data-driven consulting services.
Groes, who joined EveryMatrix after a lengthy career at EY, emphasized that leveraging data empowers the company to deliver solutions tailored to operators’ specific needs and market demands. This strategy not only enhances client offerings but also supports sustainable growth for both parties.
From Product Supplier to Data-Driven Consultant
By integrating advanced analytics into its operations, EveryMatrix is moving up the value chain. Groes explained that the company now works closely with clients to analyze business performance and player behavior, enabling operators to gain deeper insights into their customer base.
“By understanding how players interact and what they prefer, we can help our clients build more engaging experiences,” Groes noted. This approach allows EveryMatrix to offer more than just technical solutions—it positions the company as a trusted advisor for iGaming operators seeking to innovate.
Unlocking Market Potential with AI and Data Platforms
According to Pablo Jensen, group chief technology officer, EveryMatrix has developed specialized data platforms for both sports and user data. These platforms are designed to support a range of applications, including AI-driven analysis and personalized product recommendations.
“Our AI tools operate on top of client data, extracting meaningful patterns that inform new product features and operational improvements,” Jensen explained. This structure allows clients to unlock actionable insights from vast amounts of information, further enhancing their competitiveness.
Regional Insights: Focus on Latin America
EveryMatrix’s commitment to data-driven strategies is particularly relevant in emerging markets such as Latin America. Matias Montero, managing director for the region, commented that the value of data lies in how it is interpreted and applied. “It’s not just about possessing data, but about leveraging it to create products that resonate in local markets,” he said.
Driving Innovation Through Player Insights
Ivan Rozic, global head of sales, highlighted the potential for further growth by harnessing data to understand player patterns. “Recognizing what players enjoy—and what they don’t—is critical for continuous innovation in iGaming,” Rozic remarked.
By challenging clients’ assumptions and encouraging data-backed decision-making, EveryMatrix aims to foster a culture of innovation that benefits operators and their players alike.
Looking Ahead: The Future of Data in iGaming
EveryMatrix’s leadership remains confident that its data-centric strategy will continue to create opportunities for operators worldwide. Groes concluded that successful partnerships are built on mutual growth, stating, “Whatever improves outcomes for our clients also supports our own success.”
For further details on EveryMatrix’s evolving data strategy, visit the full interview on iGamingBusiness.